Best Email Marketing Software 2019

Our mission is to make decisions easy and too many options can be as bad as too few, so we spend our time researching until we can narrow the field to a well-curated set of great choices.


14 Initial options

10 Expert opinions

6,312 Customer reviews

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Best AWeber Logo
  • Full-featured plans
  • Annual discount
  • Good price to feature ratio


This is our #1 pick.
If you're in a hurry, choose this one.

AWeber Email Marketing
Full-featured plans
  • No feature-gating behind higher costs. You only pay based on list size.
Good price to feature ratio
  • Well-costed for what you get earns this a top spot.
Annual discount
  • Pay annually and get a decent discount on the product.
Best HubSpot Logo
  • Fantastic support
  • Scales with need
  • Unified solution


HubSpot for Marketing
Fantastic support
  • A large company with well-reviewed customer support.
Unified solution
  • They offer a suite of services so you aren’t bouncing across software.

Scales with need

  • HubSpot can offer increasing levels of sophistication as your business demands.
Best GetResponse Logo
  • All-in-one solution
  • Landing pages
  • Great support

Very good

GetResponse for Marketing
All-in-one solution
  • Email marketing is their strongest product, but they have a suite of tools.
Great support
  • GetResponse offers great support for their email marketing product.
Landing pages
  • Build and test great landing pages to complement your campaigns.
Best MailerLite Logo
  • Great free plan
  • New to the industry
  • Easy, Modern UX

Very good

MailerLite Email Marketing
Great free plan
  • Solid features and you get them all for free!
Easy, Modern UX
  • Very polished, modern feel to the UX.
New to the industry
  • We think it’s a net positive. They try hard, give great support, and are well-costed.
Best ConvertKit Logo
  • Responsive support
  • Basic reports
  • Subscription management

Very good

ConvertKit Email Marketing
Responsive support
  • Users indicate fast response times on issues.
Subscription management
  • Great tagging and subscriber management features.
Basic reports
Choosing Email Marketing Software

When choosing email marketing software, you’ll want to look at subscriber management, templating, automation, and APIs.

If you have a relatively small list, you have the luxury of trying a few platforms for free, as getting up and running won’t be too much of a headache. If you have a large list, you’ll want to be as sure as possible before diving in, so that you don’t have to do a custom setup more than once.

For the small list, look for an easy to use service that scales well. Don’t worry about advanced reporting and segmentation in the early days unless you know you’ll be growing at a very rapid pace.

For the large list, you’ll want good account manager support, API access, and fantastic analytics. At scale, even a few % of conversion improvement can make email marketing very profitable.

For everyone, you’ll want a solid set of automation features to power your lifecycle marketing. Email marketing is much easier when you aren’t manually sending messages; we’re not in the dark ages anymore! Look to set up powerful funnels based on subscriber behavior or events.

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As mentioned in our Review Methodology, we make an effort to stay unbiased and will rank products that earn us less higher, if we believe it is a better product. We believe there’s much more to gain in providing open and honest rankings.

While we make every effort to provide accurate and up-to-date information, reviews and rankings may not reflect the current state of products. We look through thousands of reviews and read hundreds of hours of research to construct our suggestions, so we cannot keep each updated at all times.

Review Methodology

Here at, our mission is to make your decisions easy. Often, there are countless reviews in countless places. Different prices for different features, fine print, and small details.

We read through thousands of customer reviews, hundreds of professional reviews, try products, and delve into the data and research to weigh pros and cons – so you don’t have to. We distill down each choice to its essence, so you can decide the best option for you quickly and confidently.

So, what’s the catch? Why is HelpMePickIt completely free? We’re supported by advertising fees that products pay when you choose to purchase after visiting from, but we even choose products that earn us less if we believe it’s the better product. Why? Because we believe helpful content you can trust is a better long-term business strategy.