Best Landing Page Builders 2019

Our mission is to make decisions easy and too many options can be as bad as too few, so we spend our time researching until we can narrow the field to a well-curated set of great choices.


28 Initial options

14 Expert opinions

11,762 Customer reviews

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Best Instapage Logo
  • Tons of templates
  • Easy to use
  • Built-in analytics


This is our #1 pick.
If you're in a hurry, choose this one.

Instapage Landing Page Builder
Tons of templates
  • 200+ stunning, responsive templates available.
Built-in analytics
  • Statistics, heatmaps, and A/B testing are all baked in.
Easy to use
  • Quick setup process and no-code experience possible.
Best Unbounce Logo
  • 100+ templates
  • Dynamic keywords for SEM
  • A/B testing


Unbounce Landing Page Builder
100+ templates
  • Not quite as many as Instapage, but still a strong offering.
A/B testing
  • As close competitors, Unbounce matches Insta’s features.
Dynamic keywords for SEM
  • Dynamically change your page based on clicked keywords.
Best HubSpot Logo
  • Fantastic support
  • Scales with need
  • Unified solution

Very good

HubSpot for Marketing
Fantastic support
  • A large company with well-reviewed customer support.
Scales with need
  • They offer a suite of services so you aren’t bouncing across software.
Scales with need
  • HubSpot can offer increasing levels of sophistication as your business demands.
Best GetResponse Logo
  • All-in-one solution
  • Email marketing
  • Easy setup

Very good

GetResponse for Marketing
All-in-one solution
  • Landing pages are just one of their offerings.
Easy setup
  • A couple clicks and you’re off to the races!
Email marketing
  • Strong email marketing support with your landing page.
Best Leadpages Logo
  • Unlimited mobile-pages
  • 160+ Templates
  • Simple to use

Very good

Leadpage Landing Page Builder
Unlimited mobile-pages
  • We love unlimited options and Leadpages delivers here.
Simple to use
  • Very easy to use, but only for simple pages.
160+ Templates
  • A solid quantity of templates, but they’re relatively simple.
Choosing a Landing Page Builder

When choosing a landing page builder, first match your level of web design expertise to the platform.

For experts, look for quality of life enhancements. You won’t need to no-code functionality, but you’ll want things like dynamic keyword insertion, the ability to easily spin up variations, etc. For beginners, it’s the opposite. Watch videos and look at screenshots, then do a few free trials to see which UX you mesh with best. You want to go with whatever makes the most intuitive sense to you.

For template options, don’t get hung up on quantity offered by the platform. Look for the use cases you need and see what is available out of the box, as the other templates aren’t going to help you.

Last, decide whether you want an all-in-one solution or if you don’t mind switching between software solutions for different use cases. There are incredible tools that focus on landing pages, but very good tools that build landing pages *and* cover you for email marketing, etc.

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Review Methodology

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We read through thousands of customer reviews, hundreds of professional reviews, try products, and delve into the data and research to weigh pros and cons – so you don’t have to. We distill down each choice to its essence, so you can decide the best option for you quickly and confidently.

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